Friday 1 October 2010

Treatment

Through our music video we wish to re-create and express the whole idea of the psychedelic genre. We intend to create something that is thought-provoking, visually interesting and something that people will wish to watch more than once. Giving the video several layers of meaning and incorporating small details that won’t necessarily be noticed on the first viewing will help captivate our target audience.

We wish to start our film with somebody looking through an archive of old film, in order to do this we intend to contact the ‘East Anglian Film Archive’ and seek permission to film there. There are also a few shops available to us that will sell the style of clothing we need. One such shop, ‘Head in the Clouds’, specialises in psychedelic clothing and so this is where we intend to purchase everything we need for costume.

We aim to take and use the style of editing shown in ‘Born on a day the sun didn’t rise’ by ‘Black Moth Super Rainbow’ and combine it with the surrealism and abstractness of ‘Antibodies’ by ‘Poni Hoax’. In doing this we believe that our video will cater for and appeal to the audience we are aiming our video at, i.e. fans of psychedelic music.

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