Audience demographic

Audience profile for cat frequency

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Location shooting (2)

Location scouting cathedral 11

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Profile of Self

This is a profile i drew up of myself, including all the things that must be considered when drawing up and audience profile. This includes things such as social class, age, gender, genres of music they listen to, what their occupation is as well as quite a few others.

Narcissism

–noun
1. inordinate fascination with oneself; excessive self-love; vanity.
2. Psychoanalysis . erotic gratification derived from admiration of one's own physical or mental attributes, being a normal condition at the infantile level of personality development.

Costume and Props (Archive)

 For the footage taken at the archives our actor is wearing a plain white shirt. This is because we don't necessarily want a very eye catching costume, as it could easily give the wrong impression to the audience. Our actor will be wearing the shirt with the sleeves rolled up to imply that they have been searching for the reel for some time. This will also make him look less formal.

 The same goes for using black jeans as part of the costume. They are nondescript and so the audience are instead encouraged to pay more attention to the content of the video.

 We decided upon using smart black shoes as they will look good when filmed as an extreme close up. Additionally the sound they create when going down the corridor is one we wish to incorporate in our video as it will add tension and suspense.

The leather satchel is going to be a prominent feature of our video. This is because Captain Al Hubbard always carried with him a leather satchel. We will also use it as something that binds all the story lines together.

The old film projector is a prop we used when filming at the archive. We chose to use this as it is quite an unusual prop and visually looks very good.





    The film reel is a crucial prop for our video, as the whole theme revolves around it. Although it is not featured frequently it is the prop that establishes the whole story line.

Filming at the archive.

Explanation of narrative and structure.

We intend to have several smaller story lines running through our main one. This, we hope, will help captivate the audiences attention and perhaps make them wish to watch the video more than once, in order to notice the smaller details.

Instead of having a linear plot line we intend to mess with the order of things, in doing this the audience is not completely aware of what is happening right until the end of the video. We hope that this will encourage them to watch it all the way through, and also make them pay closer attention and think about what it is they are watching.

Our video is going to begin in the 'East Anglian Film Archives' and then, after having part of the scene from there it will cut to one of the sub story lines (either filmed at the Cathedral, at my house, or at peters house). Following this it will then cut back to more footage taken at the archives. This structure will repeat up until the end of the video. By doing this nothing in the video stays the same for long, making it more visually interesting and holding the viewers attention for longer.

Storyboards

    

Call sheets/shooting schedule (sheet 1)

Call sheets/shooting schedule (sheet 2)

East Anglian Film Archive

Find your tribe

'Find your tribe' is an online survey which determins which 'tribe' or youth trend you fit into.

After doing the survey i got the result 'clubber'. I think that this is probably the most accurate tribe i have been given after doing the suvery mutiple times, changing the options i chose each time. The result i got originally was 'grunger' which may also be a relatively accurate representation of myself.

Whilest doing the survey several times, selecting different options each time, i discovered that it gives you a different set of questions in accordance to what your first few selections are. I found this very interesting and believe that the reason behind it is for market research. The sight is very cleverly constructed in such a way that it appears to be a bit of fun but at the same time finds out which brans you like and dislike, and what generally appeals to you. By giving different groups of people different questions they can narrow down their market research. One of my most interesting findings was that if i selected that i work, as apposed to going to school, it asked me how i spend my money. The same sort of things happened when i changed where i live, how old i was and when i selected what music i like.

Concept Board

The 'concept board' is a collection of images that either relate to our video, set the mood, or have influenced us when planning our video.

Some of these are just random images, or representations, and others are likely props and ideas for locations. All establish the Mise-en-Scene.


Top, right hand corner.
The clock image, as seen on the left, will most probably be a main prop throughout our video. This is because we wish to emphasise the idea of time passing, and so we decided the best way to depict this would be to use a clock. We hope to use an older style of clock like the one used on the concept board, this should give the film a more surreal feel, which is what we're aiming for.


Top, left hand corner.
The picture on the left of the image is of large crowds of people. Although we may not necessarily include this in the final video it was added to the concept board as a representation of the number of different characters 'Captain Al Hubbard' encountered and met throughout his lifetime.







Bottom, right hand corner.
Both the image of the leather satchel and the one of the old film reel are both things that are quite likely to appear in the video as props. The most important of the two is the film reel as the idea of our video is based upon somebody finding an old film reel, in a film archive.









Bottom, left hand corner.
The colourful images are a representation of the genre. We will attempt to incorporate the style of art into the music video.

Treatment

Through our music video we wish to re-create and express the whole idea of the psychedelic genre. We intend to create something that is thought-provoking, visually interesting and something that people will wish to watch more than once. Giving the video several layers of meaning and incorporating small details that won’t necessarily be noticed on the first viewing will help captivate our target audience.

We wish to start our film with somebody looking through an archive of old film, in order to do this we intend to contact the ‘East Anglian Film Archive’ and seek permission to film there. There are also a few shops available to us that will sell the style of clothing we need. One such shop, ‘Head in the Clouds’, specialises in psychedelic clothing and so this is where we intend to purchase everything we need for costume.

We aim to take and use the style of editing shown in ‘Born on a day the sun didn’t rise’ by ‘Black Moth Super Rainbow’ and combine it with the surrealism and abstractness of ‘Antibodies’ by ‘Poni Hoax’. In doing this we believe that our video will cater for and appeal to the audience we are aiming our video at, i.e. fans of psychedelic music.

Captain Al Hubbard by Cat Frequency

Captain Al Hubbard by Cat Frequency

Communication with band

This is a message sent to the band 'Cat Frequency' asking for permission to use the song 'Captain Al Hubbard'.

Psychedelia and the Psychedelic movement

The psychedelic movement began in the mid 1960's and had an effect, not just on music, but on several aspects of popular culture,. This included style of dress, language and the way people spoke, art, literature and peoples overall outlook on life.

It mainly held influence over genres such as blues, rock 'n' roll and folk which began using different recording methodes and non-western istrument such as sitars as well as drawing on effects such as the drones of indian music.

After the 1960's the movement subsided, only to be revived again in the late 1970's through to the 1980's. This was known as 'neo-pschedelia'. As well as these new psychedelic bands many musicians took influence from the psychedelic genre and incorperated aspects into electronic music, creating genres such as acid house and trance. This new wave of electronic psychedelic music is still relatively popular amongst certain groups.

Those who were part of the movement of psychedelia were usually referred to as hippies and generally those who follow the new wave of psychedelic music would also be refered to as 'rave generation hippies'.

http://en.wikipedia.org/wiki/Psychedelic_music

Kasabian - Cutt Off

The song 'Cutt Off' by 'Kasabian' is thematically very similar to our chosen song as well as Kasabian being highly influenced by the psychedelic side of music. There is a very specific part of the lyrics at the beginning of the track, "John was a scientist, he was hooked on LSD, interested in mind control...", that i believe to be a reference to the experiments conducted on drugs such as LSD. It could also be a specific reference to the *MK-ULTRA experiments, which are highly relevant to Al Hubbard and his involvement with various government organisations and the rumors that he participated in such experiments.
* See 'Captain Al Hubbard Research'





Unfortunately due to copy right restrictions i was unable to post the official music video but it can be viewed on youtube via this link : http://www.youtube.com/watch?v=v_V1VX_C9VQ

Captain Al Hubbard Research

Once we had decided upon using the song 'Captain Al Hubbard' by 'Cat Frequency' we thought that perhaps some background research on 'Captain Al...' would be a great way to gain ideas for our video. We were not aware if he was in fact a real person or not but it turned out that he lead an extremely interesting life which provided us with more than enough material to construct a video that references and includes various aspects of his life. Very little has been written about him and the only way we learned about him were through accounts made by his associates. A Beverly Hills psychiatrist named Oscar Janiger once said "nothing of substance has been written about Al Hubbard, and probably nothing ever should." However, we did find out much about him.

Alfred Matthew Hubbard, which was his formal name, is predominantly known for what he did in and around the 1960's in the time of the Psychedelic Movement. It is believed that Al Hubbard introduced LSD to over 6000 people, including scientists, politicians, intelligence officials and church figures.

However, he was not just known for his work with LSD. He was also a prolific inventor, and, at the age of nineteen he invented the 'Hubbard Energy Transformer' which was a radioactive battery that could not be explained by the technology of that period. It allegedly powered a a ferry sized vessel around a bay in Seattle for three days straight. This is especially interesting as he dropped out of school in the third grade and had no such training in this area of science and engineering what so ever.

Just after this the young A.M. Hubbard speant 18 months in prison for assisting rum smugglers using a radio hidden in his taxi, However after his release he recieved a presidential pardon and was cleared of any wrong doing.

There are also rumoures that he was involved in the CIA project known as 'MK ULTRA' which was a project involved in using psychedelics as mind control, namely to use against the Soviets. However it has been claimed that it would be unlike Al Hubbard to be associated with such things.

More can be learned about Captain Al Hubbard on... http://www.rense.com/general28/dshwo.htm

Much of the information above was gained from this web site.

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